Tourism Australia tunes up with YouTube
Tourism Australia is partnering with YouTube to support the YouTube Symphony Orchestra, which will travel to Australia in 2011.
A successful YouTube Symphony Orchestra event in 2009 saw 90 musicians from 30 countries play a sold-out performance at Carnegie Hall in New York as well as attracting 25 million views from 226 countries to the Symphony channel (youtube.com/symphony).
Tourism Australia managing director, Andrew McEvoy said Tourism Australia was leading the way in digital marketing to promote Australia around the world as a travel destination “and this partnership is a perfect fit with our activitiesâ€.
“The partnership with YouTube offers an opportunity to further expand Tourism Australia’s presence online to demonstrate why There’s nothing like Australia in a very engaging and innovative way.
“It is a chance to broaden people’s knowledge about the depth of experiences available to travellers particularly around Australia’s music, arts and culture,†McEvoy said.
YouTube Symphony Orchestra 2011 includes online auditions open to musicians around the world including Australia, from 13 October to 28 November 2010.
An expert panel from leading orchestras around the world will select the semi finalists from all the entries for the YouTube community to cast their vote online from 10 to 17 December 2010 before announcing the musicians who are selected from this semi finalist group on 11 January 2011.
The musicians selected for the YouTube Symphony Orchestra 2011 will be invited to a week of rehearsals and master classes at an orchestra and summit at Sydney Opera House on 20 March 2011, culminating in a performance conducted by Grammy Award-winning conductor Michael Tilson Thomas.
The performance will also be streamed live globally.
Ian Jarrett
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