Tourism New Zealand, Air NZ renew tourism marketing pact
New Zealand’s flag carrier and national tourism marketing agency have again joined hands in a partnership worth up to $20 million this year.
New Zealand will be promoted in key overseas markets to lure more visitors during off-peak periods.
The two parties will each invest $10 million for targeted promotions in Australia, China, North and South America, Japan, Singapore, the United Kingdom and Europe.
This is the fifth straight year of cooperation which has been worth about $100 million in marketing spend so far.
"Our joint investment gives us greater impact on the world stage, as we share a consistent message about the ease of travelling here and the fantastic experiences on offer," said Tourism NZ CEO Stephen England-Hall.
"With inbound visitors growing year on year and the industry the biggest export earner in the country, we have an opportunity to focus our collective efforts in promoting tourism to our regions and in the shoulder season. This will bring benefits and new opportunities to the industry, our regions and communities." .
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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