Trade shows flex their muscles in South Africa
South Africa’s tourism trade show Indaba has aligned itself with
luxury travel show We Are Africa in a bid to shore up its defences against the new WTM Africa being organised for the first time next year.
Promoting the two events as "Two Shows One Africa", South African Tourism will be the title sponsor of We Are Africa taking place in Cape Town from May 5 -8 next year just before Indaba in Durban.
We Are Africa and Indaba (May 10-12) will collaborate to offer mutual exhibitors exposure to the hosted buyer pool.
According to a statement issued by South Africa Tourism: "Both parties are eager to navigate a more formal, long-term association; to capitalise on the opportunity of escalating the trade shows into the future together."
Serge Dive, CEO and founder of Beyond Luxury Media Ltd, organisers of We Are Africa said while We Are Africa and Indaba have "fundamentally different formats", they are united in their determination to drive tourist arrivals growth to Africa.
We Are Africa targets high-end luxury products that exhibit by invitation-only.
Indaba faces competition from the inaugural World Travel Market Africa which will take place at Cape Town’s International Convention Centre from May 2-3.
World Travel Market Africa is part of parent company Reed Travel Exhibition’s Africa Travel Week, which sees it co-locate with luxury travel show ILTM Africa and meetings and incentives show IBTM Africa across the week of April 28-May 3, 2014.
By Ian Jarrett
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
TAP Air Portugal to operate 29 flights due to strike on December 11