Trafalgar targets families
In what seems to be a departure from their normal core business Trafalgar Tours, is shifting part of its attention to family business, having seen a shift in booking patterns over the last few months with soft early bird bookings and an expectation that consumers will book European tours after Christmas rather than as they have done traditionally pre Christmas.
Speaking at an exclusive media lunch last Friday, Trafalgar MD Paul McGrath admitted that the company had not achieved the bookings expected this year and that they were down about 10% on the previous year.
He added though that he is confident that there is still a substantial number of bookings to be made with travellers waiting to see the outcome of the current global economic crises.
He also added that this year Trafalgar had also added for the first time Trafalgar has launched within its CostSaver program for Europe, a series of special new Family Experience departures, with the extra free time available on the CostSaver itineraries ideal for families who may like to explore further on their own.
McGrath added that the company will decide just before Christmas how they intend reinvigorating the market, with reports from consumer travel shows indicating that potential holidaymakers still want to travel.
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