Trailstream signs latest client
Trailstream, which supplies video and brochure content for websites, has signed www.packyourbags.co.uk as its latest client.
The medie content provider, whose clients already include Thomas Cook, TUI UK, Cosmos Holidays and Olympic Holidays, will provide Packyourbags with 1650 live videos across Mediterranean destinations.
Content for properties in Egypt and Florida will be added shortly.
The video footage, typically a minute in length, features professionally filmed and edited footage with music and voice over.
The video shows various areas of each property including location, bedrooms, restaurants and pool area.
Trailstream managing director Dave Howard: “With a massive amount of information available on the internet, clients will spend many hours researching for their ‘dream ‘ holiday, using consumer led sites alongside travel sites and content rich websites.
“To include video content is now becoming a necessity to achieve market share. The inclusion of video content offers consumers an enhanced experience and will encourage book marking of sites, repeat visits and drive conversion.â€
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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