Training People – a feature
Welcome back to the weekly Training People Worldwide item on ways to develop your people.
Brilliant Travel and Bev Brightspark have been somewhat busy over the last few weeks, developing a new web site and planning some marketing strategies to ensure that the name remains well known. Bev is well aware that, these days, a professional web site is important if a company is to stay ahead of the competition.
Because she does not have the skills and knowledge to develop her own web site, Bev decided to invest money in getting a professional to do it for her. She met with a few different organisations and eventually settled on one that she felt comfortable with.
An issue with some web site designers was that she felt they were so intent on the technical aspect of the job that they were unable or unwilling to understand what she really needed. And even if they did understand, Bev felt intimidated by their knowledge and inability to talk in her language. Bev reflected that sometimes her travel consultants fell into the same trap – they knew so much about the industry that they forgot that the customers didn’t know all the ‘stuff’.
She made a mental note to bring this up at a next staff meeting – the KISS principle of ‘Keep It Simple, Stupid’ was a great acronym to remember when speaking with all clients.
Bev was keen to keep the cost of the web site down as much as possible, though she still wanted a professional look. She chose to go with the option of a package that allows her to alter the content of the site as things change. One of her consultants, Brian, is computer literate and keen to be involved in the project so he has been given the responsibility of updating the site whenever necessary.
It was important to Bev that every effort was made to ensure that Brilliant Travel appeared on the first page of a search engine – she was aware that people rarely go beyond page one of their search result. She took advice from David, the web site designer and followed his guidelines of using key words in the content.
Despite some teething problems such as being off line for a couple of weeks, things were now starting to fall into place and Bev felt confident that her endeavours would result in even more business for Brilliant Travel.
Training People Australia are currently relaunching their company and web site and have encountered the same challenges as Bev Brightspark! However their web site should be ready to go in a couple of weeks. In the meantime, they can be contacted on the following email/phone numbers:
[email protected] – 0403 807 819
[email protected] – 0427 990 907
Graham Muldoon
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports
Phocuswright reveals the world's largest travel markets in volume in 2025