Travel Network Group launches ‘Hello’ campaign
The Travel Network Group has launched a ‘Hello’ marketing campaign for the third quarter.
The campaign, based on member input, features the word ‘Hello’ translated into a number of different languages.
"This campaign is all about embracing new cultures and reflects the feedback from members that they love the use of strong bright colour as it helps them to create stand out on the high street and online," said Lisa Henning, chief operating officer.
"They also love the fact that it showcases a range of destinations, including short and long-haul beach stays, city breaks, tours and cruises.
"For this campaign we have been keeping our members informed of the creative process to gain their input and feedback. We used our regional membership meetings to talk them through our campaign plans and they love the inclusion."
Chief commercial officer Vim Vithaldas said June and July have seen positive trading by our membership overall, driven by pent up demand finally materialising into bookings for the summer.
"The mainstream lates market has continued to thrive over the past few weeks providing a much needed boost to the Summer 19 season with Turkey, Greece, Majorca and Tenerife being the popular destinations," he said.
"Forward sales into summer 20 have steadied somewhat in the past month but year-to-date are still ahead compared to previous years. The long-haul market has been spread across different seasons with some operators focused on a last push for summer 19, but many have launched their summer 20 brochures with a focus on increasing their forward bookings.
"Our members have seen Australia and New Zealand proving to be popular long-haul destinations, whilst USA has remained a steady favourite amongst many holidaymakers. India is also proving popular in the escorted touring market and the cruising market continues to be buoyant with our members attracting many first-time cruisers. The Caribbean and the Med are the usual firm favourites."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Skyscanner reveals major travel trends 2026 at ITB Asia
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists