Travel Network Group launches lates campaign
The Travel Network Group has launched it latest marketing campaign, aimed at the lates summer 2017 market.
Running until July, the two campaigns are called ‘Time of your life’ and ‘It’s here’.
The first is designed to reflect the importance of a family holiday, says Si Morris-Green, group marketing director, The Travel Network Group.
"We all know the importance of a family holiday and that in so many ways experiences are better than gifts," he said, citing research by psychologist Oliver James which found family holidays are valued by children, both in the moment and for a long time afterwards in their memory.
The ‘It’s Here’ campaign is aimed at more independent travellers, focusing on long haul, exotic destinations, cruises and touring.
Members can use the campaign materials in their shop window displays, product sales messaging, personalised campaign videos, posters, flyers and postcards all free of charge as part of their membership.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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