Travel Network Group launches new magazine
The Travel Network Group has launched a new publication, called Traveller Magazine, which is distributed free via members.
The magazine is targeted at the more discerning traveller who is looking at holiday options based on adventure rather than price.
Members who want to receive the magazine get 125 copies free to give to clients.
It will be available in stores at the end of October and will feature worldwide destinations including Africa, Dubai, New Zealand and South America and offer consumers top tips on destinations and information on what’s hot and what’s not in resorts.
Group marketing director Si Morris-Green said: "Traveller Magazine is all about inspiring consumers and is more of a coffee-table magazine aimed at those who aspire to be more of a traveller than a tourist.
"Over 100 members have opted in to receive the magazines and like to use them at events and mail them to their customers."
The magazine will be published twice a year and is part of a portfolio of four magazines that are available to members.
"This is a conversation tool for our members to use with their customers," continued Morris-Green.
"Members like to send them to their clients, giving them an opportunity to build relationships and further interact."
Members who opt into receiving the Traveller Magazine receive 125 copies free as part of their annual membership fees.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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