Travel Network Group launches new Worldchoice brand
The Travel Network Group has added a new brand to its portfolio to celebrate Worldchoice’s 40th anniversary next year.
The brand, called Worldchoice Heritage is being rolled out in the last quarter of 2016 in advance of Worldchoice’s 40th year in 2017. The original Worldchoice name was created in 1977.
It will be available to existing Worldchoice members, many of whom have been with Worldchoice for many years, and will offer a newly designed brand identity and a host of new marketing opportunities including digital marketing.
TTNG group marketing director Si Morris-Green said: "Worldchoice Heritage has been developed to mark the history, strength and value inherent in the Worldchoice brand and further unite our loyal and valued members who have been part of our group for many years.
"As well as supporting our members with lots of new marketing concepts we will also be introducing specific workshops and seminar days to help members further leverage the Worldchoice Heritage brand in their local market.
"It will also offer members exclusive product offerings from business partners, branded with the new Worldchoice Heritage imagery and identity."
Twenty Worldchoice members have already signed up for the new branding and expect up to 100 members to opt in to the new identity by the end of 2016.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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