Travel Network Group launches new Worldchoice brand
The Travel Network Group has added a new brand to its portfolio to celebrate Worldchoice’s 40th anniversary next year.
The brand, called Worldchoice Heritage is being rolled out in the last quarter of 2016 in advance of Worldchoice’s 40th year in 2017. The original Worldchoice name was created in 1977.
It will be available to existing Worldchoice members, many of whom have been with Worldchoice for many years, and will offer a newly designed brand identity and a host of new marketing opportunities including digital marketing.
TTNG group marketing director Si Morris-Green said: "Worldchoice Heritage has been developed to mark the history, strength and value inherent in the Worldchoice brand and further unite our loyal and valued members who have been part of our group for many years.
"As well as supporting our members with lots of new marketing concepts we will also be introducing specific workshops and seminar days to help members further leverage the Worldchoice Heritage brand in their local market.
"It will also offer members exclusive product offerings from business partners, branded with the new Worldchoice Heritage imagery and identity."
Twenty Worldchoice members have already signed up for the new branding and expect up to 100 members to opt in to the new identity by the end of 2016.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025