Travel reviews? Forget it, say more consumers

Monday, 13 Oct, 2009 0

The number of travelers using review sites is declining, according to a new PhoCusWright Online Traffic and Conversion Report.
 

The study carried out in conjunction with Compete showed a drop in the number of people looking at reviews from 55 percent in October 2007 to 46 percent in October 2009.
 

In the study, TripAdvisor was the leader with 12.3 million monthly unique visitors, a figure that has doubled in the past 18 months. Its nearest rival: IgoUgo with 1.7 million visitors every month.
 

Only nine percent of visitors in a recent month using TripAdvisor made a hotel booking search as opposed to entering a hotel name.
 

Could these numbers go up? With new features constantly being added, review sites say the answer may be yes.
 

By David Wilkening
 



 

profileimage

David



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...