Travel reviews? Forget it, say more consumers
The number of travelers using review sites is declining, according to a new PhoCusWright Online Traffic and Conversion Report.
The study carried out in conjunction with Compete showed a drop in the number of people looking at reviews from 55 percent in October 2007 to 46 percent in October 2009.
In the study, TripAdvisor was the leader with 12.3 million monthly unique visitors, a figure that has doubled in the past 18 months. Its nearest rival: IgoUgo with 1.7 million visitors every month.
Only nine percent of visitors in a recent month using TripAdvisor made a hotel booking search as opposed to entering a hotel name.
Could these numbers go up? With new features constantly being added, review sites say the answer may be yes.
By David Wilkening
David
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Strike action set to cause travel chaos at Brussels airports
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent