Travel sector responsible for 214m direct mail items
The travel sector sent 214 million items of direct mail last year – up by 6.5 million items on 2004, new figures show.
Travel companies receive an average response rate of 10% when using direct mail in their marketing campaigns, according to statistics from Direct Mail Information Service.
This is described as one of the highest response rates across all business sectors that use mail in consumer campaigns.
Royal Mail head of market development Leonora Corden said: “These high response rates will encourage travel companies to continue to use direct mail as a cost-effective way of generating more bookings, securing their share of this reduced capacity whilst maintaining their profit margins.
“Travel companies are recognising the benefits of using direct mail as a way to build their brand and create customer loyalty by educating their customers on holidays, resorts and new locations, as well as to actually drive sales.
“Direct mail provides a cost effective way for travel companies to communicate with existing and potential customers on a one-to-one level.”
Report by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season