Travel turning to social media to make sales
No matter what type of travel you’re booking, you can expect to see more implications of social media.
“Airlines are maintaining a presence on YouTube and offering deals through social-mapping networks.. Hotels are promoting their properties through bloggers, and they’re using social-networking sites to gather feedback, monitor trends and provide concierge services,” says USA Today.
Does this mean a permanent change in how people travel?
"I definitely think that social media is about to change the way we do things entirely," said Jill Fletcher, social media and communications manager for Virgin America. She added:
"We’re able to admit over social media if we’ve made a mistake or if there’s a weather delay. So we’re able to communicate much faster and more effectively."
Social media are being incorporated at a rapid rate into every part of a journey. That can range from where to eat to finding buying airline tickets.
Travel observers say an important goal of staking a claim in the social-media space is to build a base of devoted followers who will keep coming back.
By David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026