TravelMarvel on track
SYDNEY – Travelmarvel says its brand relaunch campaign that started in May has been successful in driving new business and establishing an identity for the brand.
Travelmarvel operates tours to Canada/Alaska, Europe, New Zealand, Tasmania and Queensland.
Travelmarvel marketing manager, Brooke Findlay, said the growth had not come at the expense of diluting the business of the parent company brand, APT.
“While strategic deals and discounts have certainly stimulated the tours and cruising market, the Travelmarvel brand is standing on its own because there’s a separate market out there that wants the same great trip as other operators without staying in the 5-star hotels,†she said.
“It’s filtering through the agency system that we’re a credible alternative to all the big brands, not just APT,†she said.
“Price is important to this market, but quality is still the major consideration, and it’s the quality of the planning and booking process and throughout the trip.â€
Findlay said a key to the brand’s presence is the high value agents place on Travelmarvel’s APT ownership.
“They appreciate there are some real solid resources and experience behind us and that APT has a very good name for agency services, at the point of booking and during the tours,†she said.
Ian Jarrett
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