Travelocity enters France with Odysia
Travelocity has entered France, giving the online travel company a presence in six European countries.
Sabre’s consumer travel website has opened a French version called Odysia offering dynamic packaging direct to the public.
Travelocity Europe already runs sites in the UK, Denmark, Norway, Sweden and Germany where it has a partnership to operate four sites with the Otto Group.
Paris-based Odysia is using the slogan ‘everything proposed, nothing imposed’ in its marketing, claiming that consumers can design and package their own trips in five minutes.
Damon Tassone, incoming president of Travelocity Europe, said: “Online travel buying in France is growing substantially and we think we are entering the market at a great time.”
Report by Phil Davies
Phil Davies
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