Travelodge landlords jump ship to new budget hotel chain
Dozens of Travelodge landlords are bidding ‘goodnight’ to the hotel chain as they shift to a newly launched budget hotel brand.
As many as 50 landlords are expected to sign with new brand Goodnight Hotels, which has been launched in partnership with Village Hotels.
The mass exodus was triggered after Travelodge pressured landlords to accept reduced rents during the Covid-19 shutdown.
It forced landlords to accept new terms through a company voluntary arrangement.
The new voluntary arrangement included a break clause which landlords are now taking advantage of.
Village Hotels will manage the Goodnight Hotels brand and expects to launch the brand officially with at least 80 properties in January 2021.
Meanwhile, more disgruntled landlords, through the Travelodge Owners Action Group, are reportedly in talks with French hospitality giant Accor to leave Travelodge and join the Ibis chain.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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