Trip.com showcases green tourism vision
Trip.com Group has outlined long-term green tourism, plans.
It covers three key areas, including: working with partners to launch over 10,000 low-carbon travel products; promoting sustainable travel concepts and engaging 100 million travellers in low-carbon practices.
Trip.com Group aims to launch over 10,000 eco-friendly travel products, with several initiatives already underway.
Trip.com and Skyscanner, sub-brands of Trip.com Group, have partnered with CHOOOSE, a company dedicated to offsetting the CO2 emissions.
Users from over 35 different Trip.com sites are now able to purchase this carbon offsetting option across almost all flight inventory.
In mainland China, Trip.com Group’s sub-brand Ctrip has been working with suppliers to offer a wide variety of eco-friendly travel products, such as zero waste camping and eco hiking.
Trip.Biz, a corporate travel brand of the Group, has recently conducted a campaign to promote “Green Hotels” and “Green Flights” in mainland China.
In 2021, Trip.com Group established its ESG Committee and joined the UN Global Compact.
Jane Sun, Trip.com Group CEO said, “We will work with our users and partners to further reduce carbon emissions in a more holistic and systematic manner.”
Trip.com surveyed its customers to learn more about user sentiment towards sustainable travel.
The survey revealed that travelling sustainably is essential to most.
It continues to build upon its content marketing strategy to provide awareness of more sustainable options.
Building up to World Environment Day 2022, Trip.com South Korea held events and activities to encourage users to think more sustainably and share content on Trip Moments with the hashtag ‘sustainable travel’.
Ctrip’s green travel variety show is a collaboration with National Geographic featuring environmental experts and travel professionals who accompany special guests to explore sustainable lifestyles.
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