TripAdvisor allows partners to collect own reviews
Travel review site TripAdvisor has launched a new tool to allow partners to collect reviews directly from guests following their stays.
The reviews can then be displayed across the partners’ websites as well as on TripAdvisor.
Netherlands-based online agent Easytobook.com, which operates worldwide, is the launch customer for the TripAdvisor review collection platform, which has replaced its own system of collecting customer feedback.
Guests receive co-branded emails from Easytobook.com following their stay asking for feedback, from which they are led to a TripAdvisor review form which is integrated on to the Easytobook.com website.
TripAdvisor, which has been accused in the UK of carrying fake reviews, said it hoped to expand the service to other partners in the next few months.
"This initiative allows guests to make more informed decision based on fellow travellers’ feedback."
Wouter Blok of Easytobook said: "The reviews we collect through the new platform will also provide great branding for Easytobook.com in front of TripAdvisor’s vast community of travellers.
"This initiative will allow us to focus on our core business and enable us to deliver an all-together better service to customers."
By Linsey McNeill
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025