TripAdvisor allows partners to collect own reviews
Travel review site TripAdvisor has launched a new tool to allow partners to collect reviews directly from guests following their stays.
The reviews can then be displayed across the partners’ websites as well as on TripAdvisor.
Netherlands-based online agent Easytobook.com, which operates worldwide, is the launch customer for the TripAdvisor review collection platform, which has replaced its own system of collecting customer feedback.
Guests receive co-branded emails from Easytobook.com following their stay asking for feedback, from which they are led to a TripAdvisor review form which is integrated on to the Easytobook.com website.
TripAdvisor, which has been accused in the UK of carrying fake reviews, said it hoped to expand the service to other partners in the next few months.
"This initiative allows guests to make more informed decision based on fellow travellers’ feedback."
Wouter Blok of Easytobook said: "The reviews we collect through the new platform will also provide great branding for Easytobook.com in front of TripAdvisor’s vast community of travellers.
"This initiative will allow us to focus on our core business and enable us to deliver an all-together better service to customers."
By Linsey McNeill
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airbnb eyes a loyalty program but details remain under wraps
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026