TripAdvisor launches new Facebook feature
TripAdvisor has expanded its use of social media to give users more personalised travel advice.
The travel review site has added a "Friend of a Friend" feature that highlights reviews and opinions from friends of a user’s Facebook friends.
TripAdvisor claimed that as a result, travellers were 10 times more likely to see personalised travel advice on its site.
"Travel advice from friends is incredibly useful, but your inner circle may not have all the answers on a particular hotel or destination you are researching," said Adam Medros, vice president of global product for TripAdvisor.
"The Friend of a Friend feature increases the probability of an even greater personalised TripAdvisor experience by highlighting opinions from a larger network of travellers that know the people you trust."
A quarter of TripAdvisor reviewers are connected to Facebook, each with an average of 190 people in their friend network.
From now on, when users research a hotel, restaurant or attraction they will see their friends’ reviews first, followed by reviews of their friends’ friends. They can also use the TripAdvisor private message service to ask anyone in the network for further advice.
Users can adjust their privacy settings on Facebook to limit what their Facebook friends can see on TripAdvisor or they can opt out.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Euromonitor International unveils world’s top 100 city destinations for 2025