TripAdvisor reaches 50 million and changes slogan
So TripAdvisor now has 50 million visitors a month, a record-setting number. What does that mean?
Various news services have tried to find an answer, but some have noted that their catchall phrase,”The reviews you can trust” has been replaced by “Reviews from our community.”
The shift comes after the UK’s Advertising Standards Authority is investigating complaints against TripAdvisor by competitor KwikChex.com. They were based on TripAdvisor pledges:
"Reviews you can trust"
"Read reviews from real travellers"
"TripAdvisor offers trusted advice from real travellers"
"More than 50 million honest travel reviews and opinions from real travellers around the world"
KwikChex alleges that these claims are misleading. They say the site does not verify its reviews.
TripAdvisor refused to comment on the investigation.
As for the new marketing slogan, a spokesman said:
"As with all marketing messaging, the wording used on the TripAdvisor site is constantly evolving to reflect different aspects of the business. The 'Reviews from our Community', which is now visible on the hotel pages, is also part of our ever-evolving communication efforts, this time highlighting our commitment to our all-important community.
By David Wilkening
David
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