TripAdvisor survey hints at busier 2011 for agents
Monday, 01 Dec, 2010
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If TripAdvisor’s latest survey of 6200 European users is anything to go by, the travel industry could be in for a rosier year in 2011.
The 2011 Travel Trends Survey shows that one in 10 Brits plans to travel more on holiday in the new year than they did in 2010, 66% will take at least one long-haul holiday and more than a quarter admit they are more likely to take out travel insurance because money’s a bit less tight.
And there’s good news for luxury operators too – a pleasing 14% of Brits will spend more than £8,000 on their hols next year.
TripAdvisor spokeswomen Emma O’Boyle said: “Overall, 2011 looks more positive for both travellers and the travel industry. Britons intend to travel more often and will spend more money doing so, but will proceed with caution as the industry emerges slowly from a very difficult year.”
The survey also reveals that less Brits are planning to staycation in 2011 than 2010, falling from 45% to 38%. Just over two thirds will have at least one domestic holiday, however. The 2010 figure stood at 73%.
TripAdvisor also asked users about their travel anxieties. Despite 2010 seeing earthquakes in China, Haiti and Indonesia, unforeseeable disasters only affected the plans of 6% of British travellers.
There are, however, other pressing concerns troubling the UK traveller. These are volcanic ash worries (15% said they are concerned about this affecting their 2011 travel), strike action (31%), air passenger duty rises (28%) and travel companies going under (26%).
It’s not all bad news though – this means 28% of Brits say they are more likely to buy travel insurance in 2011.
When it comes to spending, 36% of Brits say they will spend more on their holidays than they did in 2010 and just under a third will spend between £2000 and £4000 on leisure travel in 2011.
Unfortunately emerging from the recession and being a bit better off has not made UK travellers any more conscious about green issues.
According to the survey, nine out of 10 Brits said they would not be any greener than they were in 2010.
O’Boyle added: “Although economically British travellers are more confident for the year ahead, it’s still been a turbulent time for the travel industry with strikes, volcanic ash and airport security issues. With all these aviation anxieties it’s perhaps no surprise that environmental concerns are now an even lower priority for British travellers.”
by Dinah Hatch
Dinah
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