TripAdvisor thrashes competitors on Google
TripAdvisor was the most visible website on Google for foreign hotel searches last month, according to a report by Greenlight.
It found that the travel review site ranked top for 144 keywords, including ‘Dubai hotels’, in long-haul searches. In the short-haul market, it ranked top for six keywords, including ‘Rome hotels’.
TripAdvisor achieved a 68% share of voice in long-haul searches, thrashing its competitors. Expedia ranked second, with only a 26% share, followed by Marriott and Laterooms.com, which each achieved a 17% share.
In short-haul searches, TripAdvisor achieved a 52% share, followed by Laterooms.com with 33% and Expedia with 31%.
Earlier this week we reported that TripAdvisor was the most influential hotel-related website on social media.
For the full report, go to http://www.greenlightdigital.com/gossip/sector-reports-hotels/hotels-sector-report-issue-15-february-2013-1/
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025
U.S.A. and Israel attacks on Iran impact air movements in the Gulf (Update 1.00pm CET)
Global tourism exceeds 1.5 billion travelers announces UN-Tourism