TripTide launches in Australia
Australia has been selected as the founding country to showcase and roll out a new online travel portal to bring travellers and the local community together onto a single platform.
Visitors to the portal can access, purchase and share definitive information, experiences, advice about the destination and its tourism products.
TripTide Australia (www.triptide.com.au) uses a combination of technology and social media to create a multi-dimensional resource for both the travel industry and consumer.
TripTide says its concept is based on the premise that the immense, largely untapped resource of insider knowledge held by the local community and tourism suppliers, combined with the experiences and the powerful word-of- mouth from repeat visitors, gives new travellers the very best information on which to draw when both planning and enjoying a holiday.
Members of the travel trade in each destination featured by TripTide, commencing with Australia, will be encouraged to take up a free-of-charge membership of TripTide through a recruitment programme which will include setting up and optimising each member’s account.
TripTide said as well as giving members access to a large audience of new and repeat visitors, "the commission-based structure provides TripTide members with benefits ranging from optimised product pages, built by TripTide, to an online booking facility, direct referrals, auctions and group purchasing discounts".
The no-cost membership scheme offered by TripTide makes it accessible to any supplier from a small B&B to an international operator, and the global platform and connection via social media automatically opens up distribution channels that may otherwise have been out of reach, "particularly to smaller suppliers and their only cost will be a commission made on a successful sale", TripTide said in a release.
TripTide will be integrated into all social media forums including Instagram, Twitter and Pinterest.
Ian Jarrett
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