TRIPVISION TAKES GREEN DEBATE TO CONSUMER
New survey data shows growing consumer support for Green issues.
Consumers’ views are to be sought in a major new survey on the growing “green debate” and its implications for the travel industry.
The project is being masterminded by research specialist TripVision with backing from the Association of British Travel Agents.
TripVision managing director David Jones said: “Green issues are becoming more prominent, especially the political debate on carbon emissions.
“Certain sectors of the travel industry, notably the airlines, have become very vocal in putting their point of view, but as usual the missing piece of the puzzle is what the consumer thinks.”
Mr Jones said TripVision had been monitoring attitudes to Green since the company began its continuous survey in November 2004 and had noted a steady increase in consumers saying ecology issues were important to them. Specifically new data released by TripVision today shows the % difference between people agreeing with the statement ‘Green issues are important to me ‘ and those disagreeing , nearly doubled in favour of the Green. Over the last 19 months up to June 2006 the difference in favour of Green was up 8 points from 11 to 19.a significant change among the more than 15000 people surveyed over the period..
TripVision had therefore broadened its coverage of consumer attitudes to the green issue and how it affected the travel industry.
The company, in collaboration with ABTA, has prepared a new set of questions which it has now begun to start asking. The answers will be unveiled to the industry at the ABTA convention in Marbella this November, although subscribers to TripVision’s tracking service will have real-time access as the data is collected.
The questions include:
— How does the public see the various alternative types of holiday transport contributing to carbon emissions?
— What are current attitudes to “go green” future intention statements?
— How much awareness is there of carbon offsetting?
— How prepared would people be to buy transport and travel products that offer carbon offset programmes.
For more details on TripVision, log-on to the company website at www.trip-vision.com
TripVision
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