TTI conference will focus on recession survival
Surviving the recession will be the theme of Travel Technology Initiative’s forthcoming Search and Rescue conference.
Travel industry players will be given top advice on how to survive the economic slump by increasing trade online.
The event, due to take place on 28 April in London, will cover five major themes including how to squeeze more profit from your search engine marketing budget and how to optimise your online, digital strategy.
Other themes will analyse the current online economic climate, look at how to make it on mobile channels and how best to start a new online business.
Among the 12 speakers lined up for the event are Sandra Leonhard, TUI head of ecommerce, Lowcost Travel Group CEO Paul Evans and Google industry manager travel Robin Devlin.
TTI general manager Mick Mott said: “These are tough times, especially for the travel industry. Travel companies need guidance on how to move forward in the face of recession.
“We have called this conference Search and Rescue in recognition of how improving your presence on the search engines and increasing online trading can rescue your business profits.”
The conference is being sponsored by OBAN Multilingual, Handy Group and Latitude.
Attendance is free for TTI members and £125 to members of associated travel organisations – AAC, ABTA, AITO, ETOA, IFITT, OpenTravel, and Ukinbound.
See www.tti.org/conference for more details.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airbnb eyes a loyalty program but details remain under wraps
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026