TTNG launches ‘Do Not Disturb’ marketing campaign
The Travel Network Group has launched a marketing campaign under the strap line ‘Do Not Disturb’.
The campaign, running in print, online, social and digital until the end of June, is focused on the need to escape the stresses of daily life.
"The imagery we’ve chosen appeals to a wide range of customers, from those not wanting to be disturbed in a traditional sense, for example on a sun lounger or reading a book, to more adventurous images that will appeal to customers who prefer to explore their destination. For example, people not wanting to be disturbed whilst sightseeing in New York, or on a jungle tour in South America." said Si Morris-Green, group marketing director.
He said nearly half of the group’s 950 strong membership has opted in to receive the campaign materials, more members than ever before.
Marketing materials include window squares, web and social banners, editable offer cards and personalised campaign videos.
Members under the Independent Travel Experts (ITE) brand have also received personalised flyers in the shape of door hangers which can be distributed locally.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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