TUI bolsters tours and activities leadership team
TUI Group has added to its leadership team of the tours and activities division, TUI Musement.
Ina Bourmer is joining TUI Musement as Chief People Officer.
Bourmer previously held leadership positions in the entertainment, telecommunications, and technology industries.
In this role Bourmer will drive internal development initiatives.
"The travel sector is on the cusp of major recovery, with tours and activities as a key growth area for the foreseeable future. It is an exciting time to join TUI Musement, with a startup mindset and focus on digital acceleration." said Bourmer.
A second key change to the TUI Musement leadership team will see Musement Co-Founder Alessandro Petazzi – who has been TUI Musement Chief Growth Officer over the past six months – take a strategic advisor role.
"TUI Musement is in a strong position as travel returns, but we operate in a very dynamic and competitive industry and must continue to evolve. This role enables me to look at developments in Tours & Activities and the wider travel sector, to better develop strategy," said Petazzi
Petazzi will hand over his day to day managerial responsibilities during a transition period throughout April, taking the role of strategic advisor from 1 May 2021.
In addition to these changes, and in preparation for future growth, TUI Musement has implemented a more functional setup.
This includes a single Digital Product & Technology team, led by Peter Ulwahn, Chief Digital Officer.
An extended and central Sales & Marketing function headed by TUI Musement Chief Marketing Officer Mirco Fiumene will complete the new setup.
Mirco is an Amazon, Paypal and Ebay veteran.
Musement Co-Founder Fabio Zecchini will continue in his role as Chief Technology Officer.
"A modern company is constantly evolving, and these changes are key steps forward on our growth path. Ina is a leader in her profession and brings valuable technology experience, while Alessandro can now focus more on the strategic direction of our business within the dynamic tours and activities market." says TUI Musement CEO David Schelp.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026