TUI Group developing digital multi-day tours platform
TUI has inked an agreement for a new digital platform focused on multi-day tours, to be developed in partnership with travel technology company Nezasa.
The agreement supports TUI’s continuing focus on strategic investments in digital platform capabilities to improve efficiency and to enable further growth in the tours and activities sector.
It says it will lead to better, more personalised experiences for customers.
The multi-day tours sector remains largely offline and highly fragmented, TUI says, and it hopes to drive transformation of the market and bolster its position as a leading player
"We have achieved strong growth in excursions, activities and tickets through the Musement platform and will now leverage this experience to drive the digitalisation of the multi-day tours market," stated David Schelp, CEO of TUI Musement, which is the tours and activities division of TUI Group.
"With Nezasa, we will build a multi-day tours platform for the next era of travel."
The new platform will integrate with TUI’s tech and infrastructure ecosystem and development is aleady underway.
The platform will be available for all Musement and all TUI source markets globally.
"We strongly believe in the huge potential that digitalisation provides for this segment. We look forward to combining TUI’s tourism expertise with our unique technology," said Manuel Hilty, CEO of Nezasa.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt