TUI teams up with Ryanair
Ryanair has inked a new distribution deal with TUI, allowing the latter’s customers to book flights directly.
It also allows them to bundle Ryanair flights with the full range of TUI travel products.
Ryanair flights can be integrated into TUI package tours when booking at travel agencies and online.
This gives TUI customers significantly expanded flight options, particularly in the UK.
TUI says it will benefit customers with more destinations and greater flexibility.
It says the partnership with Ryanair will be especially beneficial for the First Choice brand, which re-launched in the UK last September.
First Choice offers a variety of trips from five-star resorts, to hostels, premium and low-cost airlines.
“The new agreement follows the Group’s strategy of greater digitalisation of the business segments. In the past financial year, the number of dynamically packaged trips has already grew to over 2.5 million,” said Peter Krüger, Chief Strategy Officer & Chief Executive Officer Holiday Experiences, TUI Group.
The option of booking Ryanair flights as part of TUI holidays will be gradually introduced in the coming weeks and will cover all holiday routes.
The flights can be combined with TUI’s hotel offers both in travel agencies and online.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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