TUI to open another Blue lifestyle hotel in Austria
TUI Group is expanding the portfolio of its TUI Blue lifestyle hotel brand, with the opening of a third hotel in Austria.
TUI Blue Fieberbrunn, aimed at winter and summer holidaymakers, will open in the winter 2019/20 season.
The mountain hotel, located directly near a ski slope, will feature 144 double rooms, a restaurant and bar with outdoor terrace and a meeting room and spa area.
It is aimed at winter sports enthusiasts wishing to explore Skicircus Saalbach, Hinterglemm, Leogang and Fieberbrunn.
For the summer, the valley alone offers around 400 km of hiking and mountain biking trails for sports lovers.
The hallmarks of TUI Blue are its modern technology concept and the innovative Bluef!t concept for fitness, wellness and nutrition. The hotel brand focuses on authentic holiday experiences in the respective region.
TUI Blue managing director Artur Gerber said: "For TUI Blue Fieberbrunn, we will reposition an existing hotel in the style of our lifestyle brand this summer.
"The Tyrol’s unique mountain landscape offers the perfect environment for our experience-centred brand.
"Austria, alongside Turkey, is one of the destinations in which TUI Blue has delivered its strongest growth."
The operator has already announced it will open TUI Blue Montafon hotel, in Austria in winter 2019. In addition, TUI operates another TUI Blue hotel in the Styria region of the country.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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