TUI to rebrand superstores
TUI is to rebrand its superstores to bring them in line with its high street stores.
Over the next few months, superstores in Stoke, Peterborough, Birmingham, Basildon, Liverpool, Bradford, Newport and Cheshire Oaks will change their name to "Thomson… featuring First Choice".
The group announced in October 2011 that it was rebranding its high street shops and has so far rebranded 111 of its stores.
"Given the success of the rebrand so far we have revisited our previous decision to not rebrand our superstores and have decided to mirror the high street presence across the country using Thomson as our lead brand.
"I believe this will present great opportunities for both our customers and our staff," said Kathryn Ward, retail director.
The refurbishment and rebranding of the entire TUI UK & Ireland retail estate is due to be completed by October 2013 with priority given to the popular superstores which are expected to be complete by the end of October 2012.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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