TUI unveils new global online travel magazine
TUI Group claims to have launched the biggest branded content website in the tourism sector after pulling together social media content from all of its global brands to create travel.me.
The online travel magazine includes TUI posts from 600 social media channels including Facebook, Twitter, Instagram and Youtube.
The hub also digitally presents exclusive TUI Group content previously solely available in analogue format.
"TUI’s brands range from airlines to cruises and from hotels to tour operators. Each of them has a genuine treasure of stories, now recovered through travel.me," said head of digital communications at TUI Group Magnus Huttenberend.
"For the first time, we tie together the content of all brands under one digital roof – in line with our oneBrand strategy. Thanks to multiple content use, we have created the largest branded content portal in the tourism sector."
Travel.me is available in English and German and content from the various channels is automatically fed into the system, reviewed with some content curated by editors, and subsequently put on the site.
Users may directly like or share most content on travel.me without leaving the site. Further languages and channels and the incorporation of user-generated content and live feeds from special events are under development, said TUI.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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