UK holidaymakers leave it late

Saturday, 09 Aug, 2011 0

Domestic holidaymakers are booking later than ever to try to take advantage of last minute offers and good weather.

UK parks operator Hoseasons said since July 25, the start of the school holidays in England and Wales, bookings for the parks have risen by over 34% compared with sales in the same period last year.

“Increasingly consumers are booking time off work and waiting until the 11th hour to decide where to go in July and August,” said Hoseasons operating director Pali Badwal.

“There is a long-term trend towards later booking and there are clearly economic factors at play this year as holidaymakers try to make their budgets stretch even further.

“We have changed our marketing programmes in recent years to reflect this.”

by Jeremy Skidmore



 

profileimage

Jeremy Skidmore



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...