UK tourist arrivals to Gothenburg surge
The UK is now one of the fastest growing markets for visitation to Gothenburg, Sweden.
Overnight stays from the UK rose by 24% year-on-year, reaching 111,696 guest nights between January and December 2025.
The UK now ranks as Gothenburg’s second fastest-growing international market, behind the Netherlands, which saw a 32% increase.
Other key growth markets include Norway (15%), the US (13%) and Denmark (11%).
In total, Gothenburg recorded more than 6.1 million guest nights in 2025, with domestic tourism accounting for 4.2 million guest nights, up 5% year-on-year.
“A 24% rise in UK guest nights shows that Gothenburg’s positioning as a sustainable city is resonating strongly,” said Peter Grönberg, CEO of Göteborg & Co.
“The UK market is one of our most important international markets, and with new developments including the UN Sustainable Lifestyle Hub and major infrastructure investment, we are entering a new phase of growth.”
This year marks its first as a UN Hub for Sustainable Lifestyles – a two-year assignment reinforcing its reputation as a low-impact urban destination.
This year sees several high-profile openings in Gothenburg.
It includes the launch of Gothenburg View, a new 69th floor observation deck and restaurant in Karlatornet, which is the tallest building in the Nordic region.
Looking ahead, major infrastructure investment will further strengthen Gothenburg’s accessibility.
The £86 million Gothenburg Grand Central station, part of the wider West Link Project, is scheduled to open in late 2026/early 2027.
The project will introduce three new underground stations and create a new city district, Centralstaden.
Related News Stories: Overseas tourist arrivals collapse in the United States - TravelMole The USA confirm the drop in tourist arrivals - TravelMole Romania tourism grows in 1H 25 thanks to international arrivals Sri Lanka tourism growing again by over 15.5% in first half 2025 Sri Lanka enjoys its tourism momentum in 2025 - TravelMole Anguilla hails record tourist arrivals - TravelMole Tourist arrivals decline to Canada – and not only from the USA Greece tourism surplus rises on strong eight-month ... - TravelMole Border tensions add to tourism woes in Cambodia and Thailand Malaysia tourist arrivals grow 20% - TravelMole
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025