UKInbound says buzz of Olympics buoys up members
Saturday, 08 Nov, 2010
0
UKinbound is reporting a buoyancy amongst its members at the start of World Travel Market, caused by a buzz around the London Olympics and an abundance of good value product.
The association says its membership has grown by 25% this year and that all are determined to capitalise on the 2012 Olympic Games and the massive influx of tourists it will bring, having also enjoyed a prosperous summer this year.
But UKinbound chief executive Mary Rance cautioned that there were still some serious hurdles ahead, with the recent rise in APD and an “uncertainty” surrounding the government’s tourism strategy.
She also warned that the 2012 Olympics could bring some challenges to the industry.
She said: “There has been much scaremongering about the Olympic effect. But the UK is completely different from previous host countries, both in terms of our ease of access and our intrinsic strengths, while the infrastructure improvements generated by the 2012 Games will make us even more attractive in the long term.
“We have more than enough capacity here and we need to reassure potential visitors that they can enjoy this fantastic, dynamic destination just as much in 2012, if not even more so.”
The association is working alongside VisitBritain, Visit London and the European Tour Operators’ Association to ensure the right signals are sent out about Britain as it gears up to host the Games, namely that it is not too expensive and it won’t be too crowded.
by Dinah Hatch
Dinah
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
Airbnb eyes a loyalty program but details remain under wraps
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026