UNESCO site wins product placement dispute with Hollywood studio
Paramount Pictures and a Chinese production company have been ordered to pay nearly $300,000 for reneging on a product placement agreement with a UNESCO heritage site.
Wulong Karst National Geological Park in China agreed to be the venue for filming of Transformers: Age of Extinction in exchange for a shot of its logo in the movie.
The logo was never shown, due to an editing decision, Paramount said.
The film makers acknowledged it breached the product placement agreement and tried to smooth things over by offering the park items used in the film set as a tourism attraction.
It also allowed the film’s director, Michael Bay to shoot an ad for the resort.
A court ruled the film companies must pay the equivalent of $295,000 to Wulong Karst Tourism.
The resort had sued for 10 times that amount but the court decided it had already been compensated in part.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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