United becomes first US airline to take non-binary gender bookings
United Airlines has become the first U.S. airline to offer non-binary gender options throughout all booking channels.
The carrier is also providing the option to select the title "Mx." during booking and in MileagePlus customer profiles.
Passengers now have the ability to identify themselves as M(male), F(female), U(undisclosed or unspecified), corresponding with what is indicated on their passports or ID.
"United is determined to lead the industry in LGBT inclusivity, and we are so proud to be the first U.S. airline to offer these inclusive booking options for our customers," said the airline’s chief customer officer Toby Enqvist.
"United is excited to share with our customers, whether they identify along the binary of male or female or not, that we are taking the steps to exhibit our care for them while also providing additional employee training to make us even more welcoming for all customers and employees."
As part of implementing these new changes, United has worked with the Human Rights Campaign and The Trevor Project on employee training initiatives.
The Trevor Project is a non-profit organization founded in 1998 focused on suicide prevention efforts among lesbian, gay, bisexual, transgender and questioning youth.
Initiatives United is implementing include teaching employees about preferred pronouns and the persistence of gender norms, LGBT competency in the workplace and other steps to make United an inclusive space for both customers and employees.
"At the Human Rights Campaign, we believe being acknowledged as the gender you identify with is part of treating everyone with dignity and respect," said Beck Bailey, acting director of the Workplace Equality Program.
"By providing non-binary gender selection for ticketing and the gender-inclusive honorific ‘Mx’ in user profiles, United Airlines is taking an important step forward for non-binary inclusion."
"The Trevor Project is grateful for United Airlines’ support of our life-saving work on behalf of LGBTQ youth," said Amit Paley, CEO & executive director of The Trevor Project.
"We are thrilled to bring Trevor’s expertise on the mental health of LGBTQ people to United to ensure its employees maintain safe and inclusive spaces for LGBTQ employees and guests."
Alongside partner organizations, customers, and employees, United will continue working to build the world’s most inclusive airline.
The changes to the booking process are now currently available.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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