United’s bid for fare hike fails
United Airlines, which took the lead in the first air fare hike of the new year, has failed in its bid to raise ticket prices by $2 to $5 each way throughout the system.
The airline announced the increase last Thursday and was quickly followed by partner Air Canada and Delta but the bid crashed when Southwest Airlines, the lead player in fare increases, refused to follow suit. Delta subsequetly backed off the increase. United then backed down on the system-wide hike but kept a $10 fare increase one way on flights to Hawaii and Alaska.
But agents and travelers shouldn’t breathe a sigh of relief just yet.
Industry analysts predict a steady inching up of fares in the first quarter of this year. Airline bids for fare increases sometimes fail initially but are taken up by other airlines soon after the first or second failed try.
Gretchen Kelly
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025