University Tourism Courses to Benefit from Virgin-Sponsored Report Special Offer

Dublin University Tourism & Hospitality Students looking at the tourism offer.

The 5th annual Sustainable Tourism Report (Sponsored by Virgin Holidays) is now published and a special offer has been made to universities and other educational establishments that operate dedicated tourism higher education courses.

Said editor and publisher Valere Tjolle “We are very concerned to make sure that all tourism students have the benefit of the insights contained in this year’s report and consequently we are making substantial reductions to bona fide educational establishments”.

The report will be provided to tourism courses as a bound copy together with a .pdf version that can be copied and freely circulated throughout the student campus. All this will be provided for the usual cost of one copy. The recently published vodcast and ‘Cheat Sheet’ will also be available under the same preferential conditions. Both offers for a limited period.

Continued Mr Tjolle “There are at least 1,000 tourism-specific courses throughout the world – nearly 100 in the UK alone – we’d like to make sure that sustainability is completely covered – not just as a worthy subject, but as a commercial practice too.”

  “Building and Marketing True Tourism Sustainability in the Eye of the Storm. – It’s the Economy Stupid” Deals in depth with the issues confronting tourism today and offers opportunities for sustainable tourism to take advantage of its inherent strengths to get through the next few difficult years vibrant and enthused.

Said Valere Tjolle “We need to be clear that sustainability means all four sides of the equation – Economic Sustainability, Cultural Sustainability, Social Sustainability and Environmental Sustainability. All of them are challenges; all of them need to be engaged with. Two at present – economy and environment – are particularly dangerous. Both the scale of the economic trauma and the horrendous potential of climate change are truly frightening. But the social and the cultural issues are just doing press ups while we’re dealing with the others. Sustainable Tourism needs to be sustainable, now is its chance to prove it. We think that this year’s report will help.”

The 115 page report (including a comprehensive marketing component) is intended as a full up-to-date guide and key tool to sustainable tourism implementation and marketing. It is intended for anyone, at any level, who wishes to take full advantage of the opportunities that sustainability presents.

The report will benefit anyone with an interest in sustainability operating in the tourism industry.

For full details of the double report (list price UK£200, US$300, EU€240)

email [email protected] for full details and to order

Praise for 2008 Report:

“A refreshing and no-nonsense guide to understanding sustainable tourism and how it sits against the backdrop of global issues we face today. With easy-to-read marketing strategies and lists of key players in the industry, it will assist any tourism stakeholder who wishes to transition to sustainability”
Cherie McClosker, advocate of Phillipines Fair Trade:

“An excellent distillation of the current state of a rather vast domain, but it also conveyed — thanks to your editorial style — the confusion, urgency, and in some cases irony of our situation at this point. I so enjoyed your tone and point of view”.
Linda Rivero of Peace Through Travel:

“Thanks for producing such a fine report. I would like to put up a link from my website to an abstract or summary of your report, so that visitors to my website can order it.“
Kate Daniel of Journeys Ahead

“You did a great job. Your report is very comprehensive and quite complete. Henryk Handszuk”  UNWTO Consultant