UNWTO Silk Road Marketing Initiative

Monday, 04 Aug, 2010 0

 

COMING SOON…
LOOK FORWARDTO THE SILK ROAD OPENING ITS DOORS
 
UNWTO Silk Road Marketing Initiative
www.SilkRoadCities.com
 
THE WEBSITE
SilkRoadCities.com is being designed to showcase the very best of the Silk Road to the global travel trade, the travelling public and potential investors. SilkRoadCities.com will show the Silk Road tourism, trade -related assets and investment opportunities to their very best advantage.
 
THE MARKETING
SilkRoadCities.com will also be linked to Vision on Sustainable Tourism marketing via Tourism-Vision.com and TravelMole.com to get access its enormous global travel-trade B2B marketplace of over 450,000 subscribers.
 
THE NEWSWIRES & THE NEWS
SilkRoadCities.com newswire will be sent out regularly to the 40,000+ Vision on Sustainable Tourism global travel trade subscribers. It will feature regular news of Silk Road Cities. All news stories will also appear on TravelMole.com – the global news medium for the travel industry with 450,000 trade subscribers.
 
THE SHOWCASE
Silk Road Cities can showcase news of both their very best products and tourism offers free through the site, which is professionally marketed to the global travel industry and the global investment community.
 
THE INVITATION
We invite all Silk Road countries and Silk Road cities to use this marketing opportunity to showcase your Silk Road destinations. Benefit from this initiative to promote your unique range of tourist products and reap the advantages of the powerful and globally-recognised Silk Road brand and ethos to develop your local tourism initiatives. 
Silk Road tourism related initiatives should send press releases about their work and details of their tourism offers as soon as possible to [email protected]  for editing and inclusion on the site and in the newswire.
Submissions must come from city councils or bona fide local, regional or national tourist organizations.
 
HOW IT WORKS
The key issue is to relate all the Silk Road Cities and Silk Road countries with the Silk Road brand.
Each Silk Road country:  Armenia, Azerbaijan, China, DPR Korea, Egypt, Georgia, Greece, Iran, Israel, Italy, Japan, Kazakhstan, Kyrgyzstan, Mongolia, Pakistan, Republic of Korea, Russian Federation, Saudi Arabia, Syrian Arab Republic, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan will have a country-specific Silk Road Home page on SilkRoadCities.com.
The main home page and the country home pages will carry details and news of Silk Road cities tourism and investment opportunities.
 
PR OPPORTUNITIES
News, information, logos, pictures and videos should be sent to [email protected] for inclusion on the SilkRoadCities.com website and in the newswire AS SOON AS POSSIBLE.
 
ADVERTISING AND PROMOTION OPPORTUNITIES
Sponsorships are currently available for each of the country pages, the main site page and the newswires.
To take advantage of the strength of the Silk Road Brand, and the promotion of the website, each country home page site can be expanded to provide a powerful marketing and market development tool and booking engine within the SilkRoadCities.com marketing and branding umbrella.
 
Further information from [email protected]

 



 

profileimage

Geoff Ceasar



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...