US trade targeted with new English literary tours
A new programme of tours has been devised in response to demand for literary-themed visits to England, particularly from the US market.
As part of a project supported by the Discover England Fund, administered by VisitEngland, the initiative looks to exploit the tourism potential of regions outside of London that are connected to famous literary figures.
Research found that amongst US tour operators the demand for literary tourism is growing in tandem with screen tourism and that Jane Austen and Shakespeare are the most popular writers.
The new tours bring together key attractions, guides, accommodation and transport providers into detailed itineraries that embrace literary figures.
TravelMole’s editor in chief Bev Fearis sampled a Jane Austen tour in Hampshire. Click here to read her blog.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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