Use of Chat GPT for trip planning yet to take off
Travel demand remains high, according to the latest American Travel Sentiment tracking study from Longwoods International.
It also took a deep dive into the use of Chat GPT as a trip planning tool.
Only 14% have used Chat GPT to plan a trip in the past six months and only 31% report that it is likely they will try Chat GPT to plan their next trip.
This is statistically unchanged from the 32% in April of 2023.
“While AI likely will produce significant changes across the travel industry as it evolves, use as a travel planning tool so far remains relatively modest,” said Amir Eylon, President, Longwoods International.
“It likely will be years before we understand the full impact of AI on all aspects of the visitor economy.”
In fact, nearly a quarter still don’t know what Chat GPT is.
The outlook for travel remains strong, with 93% of American travelers planning trips during the next six months.
This is the highest level since March 2023.
When asked about their main motivation for leisure travel, ‘rest and relaxation’ was the top reason.
The number of travelers with concerns about their personal finances impacting future travel fell from 29% in January to 26% in February.
They are prioritizing travel and cutting back spending elsewhere.
The survey results were garnered from a national sample randomly drawn from a consumer panel of 1,000 adults on February 7.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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