Utah tourism launches TV ads ahead of ski season
Utah Office of Tourism is launching a new coast-to-coast TV campaign aiming to lure more winter sports enthusiasts to the state.
The latest campaign is encouraging skiers and snowboarders to ‘Find Your Greatest’ with a set of ads airing in core markets from November 1.
The campaign features a set of six ads showcasing six personal experiences of Utah from winter sports athletes including paralympian champion Chris Waddell and gold medal winning snowboarder Sage Kostenburg.
"This is a new way to tell the ski story that personalizes your particular interest whether you’re a snowboarder or a skier and shows the authentic Utah story," said Vicki Varela, director of the Utah Office of Tourism.
"Every year we’ve advertised, we’ve gotten an increase in tourism revenues; that demonstrates that you have to advertise, you have to tell your story to get people to come and spend money here," Varela added.
"We have a major ad buy on the east and west coast — that’s New York, Boston, San Diego, Los Angeles — those are the customers we love."
Skiing is a $7.5 billion industry in Utah and contributes almost $1 billion in state tax revenues.
A survey conducted in 2012 estimated out-of-state visitors spend an average $323 a day in Utah ski resorts.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports