Vice Versa Launches Partner Programme for Travel Industry
Dubai, February 20, 2008 – Vice Versa is launching a unique Affiliate Partner programme not only aimed at the on-line community such as city and travel portals, tour operators and airlines but also aimed at corporations facing the visitors once they have arrived in Dubai.
Partners which sign up to promote the Vice Versa smart card scheme for travellers to Dubai will get the opportunity to offer their customers, the Vice Versa welcome package as a further value-added benefit in their value proposition for destination Dubai.
Vice Versa acknowledges the Affiliate Partners by rewarding them with suitable commissions as well as the opportunity to co-brand the Vice Versa Welcome package to tie the benefit of the Vice Versa card to the partners own brand and services, depending on performance and financial arrangements
The Vice Versa Welcome package is complimentary to the Affiliate Partners and visitors to Dubai. The Vice Versa card is presented along with a pocket sized Premium Guide in sparkling silver and gold colors, and includes a Dubai City Map, shopping mall floor plans and a full listing of more than 275 Partner outlets that offers up to 20% instant cash-rewards.
Partner outlets are selected with the visitor in mind and include brands like Hugo Boss, Tommy Hilfiger, Calvin Klein etc. as well as great dining and entertainment outlets in Dubai. The Vice Versa silver card is conveniently offered by the Affiliate Partner for immediate use.
Not only does the Vice Versa Affiliate Partner Program provide an additional revenue stream for businesses aimed at visitors to Dubai, but it also provides the same business with an opportunity to enhance the Dubai visit experience for their customers, having arrived in Dubai. The revenue model is based on sharing the actual card fees earned from usage of the cards
As the programme is covering both the digital environment and the on site destination specific businesses, the Vice Versa package will be promoted both in Dubai and online.
Chitra Mogul
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