Virgin Holidays adds ‘sun safe concierge’ service
Virgin Holidays reps are being asked to keep a look out for customers who’ve been in the sun too long, in an attempt to raise awareness of skin cancer.
The operator says it will appoint a dedicated ‘sun safe concierge’ in each of its resort locations in 2014, who will be "trained to spot customers who are in danger of getting burnt, and…help with any necessary preventative actions they might need to take".
It’s one of several initiatives to promote sensible tanning that Virgin has planned for 2014, as part of an agreement with sun safety awareness charity SKCIN.
Former Olympic swimmer Mark Foster has agreed to be the launch ‘tanbassador’, kicking off 12 months of initiatives aimed at sun safety awareness.
Virgin Holidays shops will distribute information booklets, an information leaflet will be included in all customer ticket wallets and there will information on safe tanning on the Virgin Holidays website.
SKCIN (The Karen Clifford Skin Cancer Charity), was set up by the family of Karen Clifford, who died of skin cancer in 2005.
Virgin Holidays managing director Andrew Shelton said: "Over 60% of our customers consider a tan to be one of the most important things they want when they book with us.
"But we want them to be safe in the sun."
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025