Virgin joins campaign to bring Aussies to Britain
Virgin Atlantic has joined with VisitBritain and London & Partners in a campaign to entice more Australians to visit Britain.
It hopes the campaign will help build momentum following strong numbers from Australia over the last five years with spend levels up 52%, thanks mainly to the strength of the Australian dollar against the pound.
The co-branded marketing campaign is entitled ‘Flying in the face of ordinary to Britain’.
As part of the push, Virgin is offering a special fare to London with a bonus trip to Manchester, Edinburgh or Aberdeen from AU$1799 per person, including taxes. Ԭ
The bespoke multi-platform, integrated marketing campaign will feature online marketing, primarily with Yahoo! 7, BBC.com and Ninemsn Gourmet Traveller, and with travel trade media.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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