Virgin to invest £100m in Upper Class
Virgin Atlantic is investing £100 million in its business class product, Upper Class.
In a three-year roll-out starting this spring, the changes will include an enhanced seat, a futuristic bar, new ‘fine dining’ with customised menus, new crockery and enhanced service.
The new Upper Class will launch on London to New York JFK morning flights before rolling out across all aircraft.
Virgin recruited groups of its most frequent fliers to test the concepts and some tried out the beds with an overnight stay in the airline’s test facility.
The onboard enhancements to New York will be supported by a new multi-million pound Clubhouse at the JFK.
The new Upper Class cabin will be launched on Virgin Atlantic’s new Airbus A330-300 aircraft, due for delivery later in the spring as part of a $2.2bn aircraft investment programme.
by Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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