Virgin unveils brand for UK domestic service
Virgin has confirmed that its new domestic airline will be called Little Red.
It will launch on March 31 in in Manchester, on April 5 in Edinburgh and April 9 in Aberdeen
There will be four daily round-trips between London Heathrow and Manchester, six daily round-trips to Edinburgh and a three daily round-trips to Aberdeen.
Customers will be allowed 23kg luggage check-in, pre-assigned seats, complimentary snacks and drinks and hot breakfasts on early morning flights.
Sir Richard Branson, Virgin Atlantic founder and president, said: "Virgin Atlantic has been on an incredible journey since we started with a single plane 29 years ago.
"Little Red represents the next step on that journey as we go head to head with British Airways to provide domestic flights that deliver Virgin Atlantic’s rock and roll spirit as well as real value for money.
"The European Commission recognised that a British Airways monopoly would be undeniably bad for consumers and Virgin Atlantic Little Red will stop British Airways dominating routes and driving higher prices."
Little Red flights will operate to and from Heathrow Terminal 1 but will connect with Virgin’s international flights from Terminal 3.
There will also be early flights to serve business fliers reaching morning meetings in each city.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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