Virgin welcomes aboard Fortunate Frank
Virgin Money Australia has launched Virgin Travel Insurance in partnership with Allianz Global Assistance.
Virgin Travel Insurance’s marketing campaign introduces Fortunate Frank – "the luckiest traveller on Earth".
The advertising depicts Fortunate Frank narrowly escaping a range of everyday occurrences that can go wrong when you travel.
The Virgin Money iTravel Wallet application, which comes with the travel insurance product, is a free tool that includes a currency converter, translation tool, mapping, as well as detailed information on the countries travellers intend to visit, including travel alerts provided dynamically from the Australian Government.
Ian Jarrett
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