VISION Marketing Service Announced – Free Initial Appraisal
Specially designed to enable destinations to get the highest income from their sustainable tourism projects.
VISION on Sustainable Tourism has released a new marketing offer designed to assist destinations get the most beneficial business outcomes from their sustainable tourism projects. Said Valere Tjolle, VISION editor “In our view, true sustainability is represented by a quadruple bottom line – environmental benefits, cultural benefits, social benefits and economic benefits. None of these can be obtained without effective marketing to attract the right sort of clients.â€
“VISION is in a unique position. It is part of the world’s largest and most respected community of travel professionals; it communicates authoritatively on sustainable tourism; and it is read with interest by both the outgoing and receptive sides of the industry.â€
“Furthermore, VISION is completely au fait with up-to-the-minute B2B and B2C tourism marketing methods and opportunities.â€
A limited number of free marketing plans will be available, tailor-made to fulfil the specific needs of individual destinations incorporating:
Market Research
Target and pinpoint marketing
Buzz Marketing
Below and Above the Line promotions
Media and PR opportunities
Free appraisals will initially be available only to National, Regional and Local Tourist Offices, Destination Marketing Organisations, Associations of Inbound Tour Operators, and a limited number of entrepreneurial small and medium tourism enterprises and accommodation operators.
To obtain the short qualification questionnaire contact [email protected] with “Marketing Initiative†as the subject line.
Valere
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